How I work with companies

Four ways. Clear boundaries. One fit.

I don't do generic retainers. Every engagement has a defined scope, outcome, and exit criteria. Pick the path that matches where you are.

Scope & Boundaries

What I own, direct, coordinate, or refer

Clear boundaries prevent scope creep and misaligned expectations. This matrix defines every engagement.

Function Sprint
Operating Ownership		 Consultation
Paid Diagnostic		 Advisory
Monthly Retainer		 Hire
Fractional / Full-Time
Finance Dashboard (CP, MER, nCAC) ✓ Own ✎ Review ✎ Review ✓ Own
Weekly Operating Rhythm ✓ Own — ✎ Coordinate ✓ Own
Vendor/Agency Management ✓ Own — ✎ Advise ✓ Own
Creative Strategy & Testing ✎ Direct ✎ Advise ✎ Advise ✎ Direct
Channel Execution (Meta, Google, Email) ↗ Coordinate — — ✎ Direct
Hiring / Team Building ✎ Direct — ✎ Advise ✓ Own
Forecasting & Cash Flow ✓ Own ✎ Review ✎ Review ✓ Own
Board / Investor Reporting ✎ Direct ✎ Advise ✎ Advise ✓ Own
Slack / Daily Availability ✓ Own — ✎ Async ✓ Own
Legal / Compliance / HR → Refer → Refer → Refer → Refer

Legend: ✓ Own = I execute and own outcomes · ✎ Direct = I lead strategy, team executes · ✎ Coordinate = I manage vendors/process · ✎ Review = I audit and give feedback · ✎ Advise = Strategic input only · ↗ Coordinate = I facilitate, don't execute · → Refer = Outside my scope (I'll recommend specialists)

Choose Your Model

Four ways to engage — each with a live link

Primary Offer 2 spots / quarter

90-Day Sprint

Finance-first operating ownership. Fixed fee + profit share. I sit in your Slack, run the weekly rhythm, own vendor accountability, build the dashboard. You get 10-15 hrs/week back.

  • Contribution Profit dashboard (Triple Whale / Sheets)
  • Weekly rhythm: Mon metrics → Wed vendors → Fri decisions
  • Vendor contracts restructured around contribution targets
  • Creative testing tied to payback thresholds
  • 13-week cash flow forecast tied to marketing calendar
  • Team runs the system by day 90 — documented handoff
Blocked Awaiting definition

Paid Consultation

Focused finance-first diagnostic session. Outcome, duration, price, and policy pending Sourav's definition. Not currently bookable.

  • Exact outcome & fit criteria — TBD
  • Session duration option(s) — TBD
  • Price & currency — TBD
  • Payment, scheduling, cancellation policy — TBD
  • Pre-call requirements — TBD
  • Written follow-up inclusion — TBD
Request Notification
Available Monthly retainer

Advisory Retainer

Monthly strategic partner. I review your dashboard, join key vendor calls, advise on creative/forecasting/hiring. You run the rhythm; I sharpen the decisions.

  • Monthly dashboard audit + 60-min strategy call
  • Async Slack access for quick decisions
  • Vendor call participation (2/month max)
  • Creative brief review + testing roadmap input
  • Hiring advisory for marketing/ops roles
  • Quarterly board/investor deck review
Open Fractional / Full-Time

Hire Me

Fractional CMO / Head of Growth / Growth Operator roles. Interactive profile — select business type × hiring need → dynamic pitch adapts. Verified roles, P&L scope, tools, AI fluency.

  • Fractional CMO (10–20 hrs/wk) — DTC 7-fig+
  • Head of Growth (full-time) — DTC / SaaS / Agency
  • Growth Operator (full-time) — Founder-led companies
  • Verified P&L scope: $4M–$50M+ revenue managed
  • Tools: Triple Whale, Shopify, Meta, Google, Klaviyo, GA4, Notion, AI stack
  • Case study relevance flags per role type

Proof by Model

Curated by engagement type — permission ledger required

Testimonials are grouped by the service model they reference. All quotes verbatim, approved, contextualized.

Sprint

"First time in 3 years I knew exactly what every dollar of ad spend was contributing to the bottom line — before the month ended, not after."

Founder, 8-figure compression brand

Crazy Compression — 90-Day Sprint engagement

Advisory

"The monthly audit caught a $40K/mo leak in our Google spend that our agency missed for 6 months. One call, fixed."

CEO, 7-figure apparel brand

Advisory retainer — 8 months

Hire

"Sourav didn't just run marketing — he taught our CEO how to read a P&L. The finance-first language change cascaded through the whole org."

Board Member, DTC portfolio company

Fractional CMO engagement

Consultation

"Coming soon — consultation model pending definition. This placeholder shows the structure."

—

Awaiting offer definition

Common questions

Common questions

Can I start with a consultation and upgrade to the Sprint?

Yes. Consultation fee credits toward Sprint if you move forward within 30 days.

What if I need help but can't afford $10K/month?

The mentorship tier ($4K–$5K/month) gives you strategic guardrails without execution. Below that, the free audit checklist and low-ticket playbooks at ecom.souravghosh.com are designed for bootstrapped founders.

Do you run ads for me?

In the Sprint, yes — I own media strategy and execution for 90 days. In consultation/mentorship, I direct your team or agency. I don't "manage ads" as a standalone service.

What's the difference between Sprint and mentorship?

Sprint = I own execution for 90 days. Mentorship = your team executes, I advise monthly. Sprint builds the engine; mentorship keeps it running.

Can you work with my existing agency?

Yes. In the Sprint, I direct them with financial guardrails. In mentorship, I help you evaluate their performance. I don't co-manage — someone owns the number.

What happens after the 90-day Sprint?

Three paths: (1) Transition to mentorship for ongoing guardrails, (2) You hire internally using my hiring playbooks, (3) We part ways with full handoff. No auto-renew, no pressure.

Do you take equity?

For full-time/hire roles, yes — standard market equity for senior growth leadership. For fractional/Sprint, no.

What industries do you skip?

SaaS, B2B services, lead gen, local services, real estate, dentistry, roofing, medspas, financial services. Physical product DTC/omnichannel only.

"We're not ready for a 90-day commitment."

Start with the Finance Foundation Assessment — free, self-serve, 10 minutes. It diagnoses your finance function and gives you the system map. If the gaps are real, the Sprint decision becomes obvious. If not, you've lost 10 minutes.

"What if it doesn't work? Is there a guarantee?"

Sprint includes a 60-day money-back on the fixed fee if there's no measurable Contribution Profit improvement. I don't make money on the fixed fee — I make money on the profit share. If you don't win, I don't win. That's the alignment.

"We don't use Triple Whale. Can we still work together?"

For the Sprint: Triple Whale (or equivalent) is required — it's the data layer. I'll help you implement it in Week 1. For Advisory/Hire: I'll work with whatever stack you have and recommend the upgrade path. For Consultation: Not required for a one-off diagnostic.

"I'm the founder — I want to stay close to marketing."span>

You stay close to strategy. You get out of translation. The Sprint gives you a weekly rhythm where every channel owner speaks Contribution Profit. You attend the Friday decision meeting. You approve the forecast. You don't debug Meta pixels or chase vendor invoices.

"What's your availability? Can you start this month?"

Two Sprint spots per quarter. Advisory: 3–4 retainer slots max. Hire: Open to conversation. Book a call at neetocal.com/souravghosh — 30 minutes, we'll know if it's a fit. No sales pitch. Just diagnosis.

Sourav Ghosh

Sourav Ghosh

Fractional CMO / Head of Growth for 7-figure DTC eCommerce brands. Built 8-figure profitable growth foundation at Crazy Compression (US DTC compression socks, $4M+ ARR) — cut wasted ad spend $100K+/mo, 3.2× net profit, mentored CEO & team.

Previous: 1,000+ brands managed across Meta/Google at agency scale. Finance-first operator. AI-fluent. Based in Kolkata, working globally.

SG

Finance-First Growth Operator

Not sure which model fits? Let's diagnose in 30 minutes.

No pitch. Just questions about your P&L, your team, your vendors, and your goals. We'll know the right path by the end.

Book Diagnostic Call