Channel metrics ≠ business outcomes
Meta says 3.2× ROAS. Triple Whale says 1.8× MER. Your bank account says you're bleeding cash. No single source of truth.
The 90-Day Sprint
Finance-first growth operating ownership for 7-figure DTC brands
90 days. One embedded operator. A profitable growth foundation that outlasts the engagement.
Why 7-figure brands stall on growth
Why 7-figure brands stall on growth
At 7-figures, the gap between "ROAS looks good" and "we're actually profitable" is where brands stall — or die.
Growth without contribution profit is theater
Revenue up 40%. Net profit flat. Ad spend eats every incremental dollar. No one owns the full funnel from click to contribution.
You're the bottleneck
Every vendor, agency, and freelancer reports to you. You translate. You prioritize. You debug. You don't have time to lead.
Agencies optimize for their retainer
More spend = more fees. Their incentives are misaligned with your profitability. No one gets paid when you win.
Finance is a monthly surprise
Books close 3 weeks late. You find out last month's "winning" campaign lost money after returns, COGS, and variable ops.
No operating system, only tactics
Disconnected projects. No weekly rhythm. No shared KPI language across marketing, ops, finance, and creative.
Proof
What founders say after the Sprint
"First time in 3 years I knew exactly what every dollar of ad spend was contributing to the bottom line — before the month ended, not after."
"We cut $100K/mo in wasted spend in month one. By month three, net profit was 3.2× what it was before. The system stays after you leave."
"The weekly rhythm changed everything. My team stopped guessing. They started owning their numbers. I got 15 hours/week back."
"Not a consultant who gives you a deck and leaves. An operator who sits in your Slack, joins your vendor calls, and makes the hard calls with you."
Ready to make finance the language your growth team speaks?
Two spots per quarter. Application takes 10 minutes. We'll know on the call if it's a fit.
Book a 15-min fit call →Financial visibility
Net Sales, COGS, Variable Ops, Ad Spend, Contribution Profit tracked weekly by every channel owner
How: Custom Triple Whale dashboards + contribution margin waterfall built in Week 1–2
Profitable media strategy
Cut wasted spend, scale what works, stop guessing
How: Channel-by-channel audit → incrementality testing → budget reallocation with guardrails
Creative system that converts
Founder-led vertical video + UGC pipeline + iterative testing
How: Content calendar → creator briefs → 30-45 min test cycles → winning creative library
Growth org design
Clear ownership, accountability, delegation paths
How: Role definitions → hiring scorecards → VA/offshore onboarding SOPs → weekly execution rhythm
Founder independence
You make better decisions without an operator in the room
How: Weekly 1:1s teaching KPI literacy, decision frameworks, and the "business therapist" mindset
90-day roadmap + 12-month vision
Not a slide deck. A living operating plan.
How: OKR cascade → quarterly ordering cycles → capital allocation framework → hiring timeline
How the 90 days unfold
How the 90 days unfold
Phase 1: Diagnose & Align (Weeks 1–3)
- Deep org audit: P&L, ad accounts, site, retention, team, tools
- Contribution profit waterfall + MER baseline
- OKR setting with founder — revenue, profit, cash, team
- Weekly execution rhythm established (Monday metrics, Wednesday working session, Friday retro)
Phase 2: Fix the Engine (Weeks 4–7)
- Media waste elimination + incrementality proof
- Creative system launch: founder content + creator network + test protocol
- Site/landing page CRO: 30-45 min iterative tests, no perfectionism
- Email/SMS retention flow audit → quick wins → systematic build
- Hiring starts: VA for ops, creator manager, channel specialist as needed
Phase 3: Scale & Systematize (Weeks 8–12)
- Winning channels scaled with financial guardrails
- All systems documented: SOPs, dashboards, hiring playbooks
- Founder 1:1s shift to coaching — you lead, I advise
- 12-month capital + hiring + channel expansion roadmap delivered
Two spots per quarter. Next cohort starts [DATE].
Fixed fee + profit share. You pay more only when you profit more. 90 days. Money-back if no measurable contribution profit improvement in 60 days.
Book a 15-min fit call →Is This For You?
The Sprint is selective by design
We only win together if the fit is right. Here's who it's for — and who it's not.
✓ Strong Fit
- 7-figure DTC brand ($1M–$50M+ revenue)
- Founder/CEO ready to cede marketing operations
- Clean Shopify + Triple Whale (or willing to implement)
- Team of 3+ (marketing, ops, creative — even if fractional)
- Profit matters more than top-line growth
- Willing to change vendor relationships
- Can decide fast on a 30-min call
✗ Not a Fit
- Pre-revenue or early 6-figures
- Founder wants "advice," not operating ownership
- No Triple Whale / no willingness to implement
- Solo founder with no team to run the rhythm
- Vanity metrics (ROAS, revenue) are the scoreboard
- Locked into long-term agency contracts you can't change
- Need weeks to "think about it"
Why This Exists
I built this because the industry gets it wrong
Agencies optimize for spend
More budget = more fees. Their model rewards waste. I flipped it: I make more only when you keep more.
Consultants leave decks
You get a PDF. I stay for 90 days, sit in your Slack, join vendor calls, and make the hard calls with you.
Finance is an afterthought
Marketing reports ROAS. Finance reports P&L. No one connects them. I build the bridge so every channel owner speaks Contribution Profit.
Founders are the bottleneck
You translate. You prioritize. You debug. The Sprint gives you the system so the team runs it — and you lead.
90 days. Finance-first. You profit more, I earn more.
Book a 15-min fit call →Sourav Ghosh
Sourav Ghosh
Fractional CMO / Head of Growth for 7-figure+ DTC brands. 18 years in marketing and business growth. Led 1,000+ brands across 60+ countries. Former agency owner (SGT — Sourav Ghosh & Team), now solo operator by choice. Finance-first. Operator-depth. Systems that outlast the engagement.
Previous: 1,000+ brands managed across Meta/Google at agency scale. Finance-first operator. AI-fluent. Based in Kolkata, working globally.
SG
Finance-First Growth Operator