Growth & Creative Operator · 90-Day Profit Sprint
You Keep 80% of Every New Profit Dollar. You Pay More Only When You Profit More.
A senior operator's brain, without the senior-operator retainer. I step into your DTC brand for 90 days to take on marketing P&L command, media buying, creative iteration, and unit economics.
Slide your baseline and target to see exact kept profit in real time.
4.0× net profit return on total fee paid
Full-Stack Operating Range
🎯 An Operator With the Experience to Own Your Entire Growth Engine
10+ years, 1,000+ brands, 60+ countries — deep, hands-on mastery across every lever that moves the P&L.
Finance & P&L Command
The command center for everything below — I own the P&L first, then judge every lever by the profit and cash it returns.
- P&L ownership, forecasting & dynamic budget allocation
- Unit economics mastery:
CAC,LTV:CAC,MER,Contribution Profit - Cash, demand & inventory planning to unlock trapped working capital
Acquisition & Media
Every channel earns its budget by marginal return, not attributed ROAS.
- Media buying: Meta, Google, TikTok Shop, Amazon
- New-customer efficiency &
POAS - Channel mix determined by marginal net profit return
- Offer & conversion funnel architecture
Creative & Brand
Creative that moves the number, not just the feed.
- Creative strategy & rapid performance creative testing
- High-velocity ad concepting & iteration
- Copywriting & customer psychology messaging
- UGC, creator pipelines & authentic influencer briefing
- Brand-building systems that still perform on the P&L
Conversion & Retention
More profit from the traffic and customers you already have.
- CRO:
CVR,AOVexpansion and bundle engineering - Custom landing pages & streamlined storefront funnels
- Email & SMS lifecycle flows, subscription & VIP loyalty
LTV& repeat-purchase velocity, looped straight back to the P&L
Measurement & Truth
Decisions from what actually drives sales, not platform-reported credit.
- Incrementality geo-lift testing & media mix modeling (MMM)
- Server-side attribution & truthful measurement stacks
- Scenario forecasting & cash burn simulation
- The up-market discipline most DTC brands skip
Disciplined Prioritization
🧭 But I Will Not Try to Own All of It — and That Is the Win-Win
Having the range to own everything does not mean I should. Grabbing every lever by default would burn your money and split my focus — that helps no one.
After an initial review of your business and finances, we decide together — lever by lever — whether I:
Own It
I run it end to end with full operational accountability.
Contribute
I steer it alongside your existing in-house team or agency.
Delegate
I source, vet, brief, and supervise the right specialist.
Skip It
We consciously park it so focus stays locked on north stars.
Operating Philosophy
🏦 How I Work: The Finance-First Lens
I start from your P&L and work backward. If you do not have a clean marketing P&L yet, building one together is step one — nothing else moves until we can both see the money clearly.
The question is never "can we spend more?" — it is "does the next dollar return contribution profit?"
Every channel, creative iteration, landing page funnel, and retention sequence is judged against that single test.
More profit dollars become more free cash flow — and beyond the P&L, I bring demand-planning and supply-chain insight to free up trapped cash wherever possible.
You always get clear visibility into the money — profit and cash, not vanity dashboards.
Aligned Partnership
🤝 The Deal, Upfront
This is a focused 90-day sprint — 3 monthly cycles — and I open it to only a handful of brands I can make an outsized impact on. Many apply; only a few are accepted.
Here is the Honest Exchange:
-
✓
You get a senior growth and creative operator at a fraction of the market rate.
-
✓
In return, I use the anonymized results to build my portfolio and social proof.
-
✓
You are not buying hours, deliverables, or a fixed cadence. You are handing an experienced operator the wheel, with one job: more profit dollars.
Monthly Operating Base
Prepaid at the start of each of the 3 monthly cycles ($3,000 total across 90 days).
Performance Share
20% of the program-adjusted profit lift above agreed baseline. You keep 80% of every incremental dollar.
Program-Adjusted Profit Lift = The increase in Contribution Profit above your baseline, minus any new costs I introduce — a specialist I bring in, a new tool I add, and my own $1,000 retainer.
Contribution Profit = Net Sales (net of returns, refunds, and chargebacks) − Cost of Delivery (COGS, fulfillment, transaction fees) − Ad Spend.
Baseline = A mutually agreed run-rate from your trailing 3 to 6 months, indexed to prior-year seasonality. Growth already in motion is baked into the baseline up front — so I am only ever paid on lift I genuinely create.
- Your baseline monthly Contribution Profit: $100,000
- After I come in: $130,000 (a $30,000 lift)
- New costs introduced that month: $3,500 (a retention specialist, one new tool, and my $1,000 retainer)
- Program-adjusted lift = $26,500
- My performance fee (20% of $26,500): $5,300
- You keep $21,200 in brand-new monthly profit — after every single cost, including my fee.
- 3 monthly cycles. The $1,000 base is auto-invoiced and prepaid at the start of each cycle.
- The 20% performance fee on that cycle's program-adjusted lift is invoiced manually and due within 5 working days of cycle close.
- Either side can choose to discontinue a cycle by giving notice within the first 15 days of that cycle.
- Want me to stay on beyond 90 days? Bring your best full-time or long-term offer and we will talk.
Founder & CEO Reviews
⭐ What Founders/CEOs are Saying
If we haven't met online yet and you're curious about how I work with Founders & CEOs, here is unedited feedback from them.
“... your depth of knowledge in what you do is unmatched with people, even the largest firms that I've talked to here in the States.”
“I gained more value in one 45-minute conversation with Sourav than I did in a two-week engagement with some of these other consultants.”
“He's upbeat, he's very supportive, but he's going to give you some, you know, real straight heart-to-heart topics that you're going to need to address.”
“If you have a unique product that you want to take to the next level, especially with e-commerce and social media, I highly suggest Sourav. He is a genius in so many ways.”
Verified Founder Notes & Recommendations
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Proven Operating Evidence
📚 Real Brand Case Studies
I do not use other brands' results as a promise, because every brand has different constraints and advantages. Marketing widens the aperture; the kernel (product-market fit) sets the ceiling.
7 to 8-Figure Growth Foundation & Optimizing $1M Jan–May Spend
US Performance Apparel Brand · $4M+ Annual Revenue · Full Operating Supervision
Stepped into an established 7-figure performance apparel brand managing $967,104.70 in media spend across Jan–May. Transformed marketing from an unsustainable ad-spend treadmill (48% of revenue to ads) into a disciplined operating system centered on contribution profit and cash.
Monthly Net Profit (June 2024 back to Jan 2022) — First Profitable April in Company History
- Mentored the Founder to lead with financial clarity as CEO.
- Built custom data models to replace blind faith in ad manager dashboards.
- Pointed out we were losing money on every order and eliminated unprofitable ad spend.
- Led complete revamp of creative & media buying strategy around an 8-figure roadmap.
- Aligned contractor/agency hiring directly with the P&L health of the company.
Early Stage to 7-Figure Scale: $2.7M+ Annual Revenue
US Skincare eCommerce · Scaled from nascent stage to over $500K+ in a single month
Started at a very nascent stage. Scaled ad spend to $30–50K/month, taking the brand to $2.7M+ annual revenue in 2021 and hitting over $500K in August 2021.
- Worked closely with owner and in-house team to streamline operations and top-level calls.
- Scaled customer acquisition profitably while building sustainable repeat purchasing cohorts.
Kickstarted eCommerce Revenue & Tech Modernization
Veteran Business Owners · Traditional Business to Modern DTC Scale
- Guided veteran business owners through technology adoption by simplifying complex marketing concepts.
- Optimized social commerce strategy and vertical video content across platforms.
- Enhanced website functionality, lead capture, and integrated Shopify Inbox for direct support.
- Resolved Meta platform policy issues and launched TikTok Shop integration.
OPEX is the Culprit 🔻 — Solving the $1M Brand Overhead Trap
Diagnostic Financial Audit · Brand stuck below $1M/year
A brand stuck below $1M had reduced ad spend from $50K/mo to <$20K/mo in an attempt to find "higher ROAS", yet still suffered an $18K monthly net loss.
- Showed that $30K/month fixed overhead was unjustified at a $70K/mo revenue run rate.
- Proved that the brand could have been profitable simply by spending more on ads to absorb the fixed overhead.
- Takeaway: Finance and operational bottlenecks cannot be solved by changing ad agencies.
Selection Criteria
✅ Who This Fits
The 90-Day Sprint is selective by design. I only partner with brands where the financial unit economics and product kernel guarantee outsized profit lift.
✓ Strong Fit
- 7-figure and 8-figure DTC & eCommerce brands ($1M in annual revenue and up, no upper cap).
- A genuinely strong product with real market validation and customer love.
- Currently running paid media, or prepared with working capital to scale into it.
- A founder who wants durable, profitable growth and free cash flow — not vanity GMV.
- Willing to build and review a true marketing P&L together.
✕ Not a Fit
- Pre-revenue concepts or ideas without proven product-market fit.
- Founders looking for "hands-off magic" without financial transparency.
- Brands locked into rigid multi-year agency contracts that cannot be changed.
- Businesses looking solely for a cheap media buying contractor rather than an operating partner.
Get Started
📩 Apply for the 90-Day Profit Sprint
Tell me your real numbers and where you want to go. It takes about 5 minutes, and I read every application personally. Many apply; only a few are accepted each round.
Sourav Ghosh
Fractional CMO · Growth & Creative Operator
About Sourav Ghosh
10+ Years in eCommerce Growth, Working With 1,000+ Brands
After a decade running a digital agency, I pivoted to working closely with a small number of 7-figure brand founders and CEOs — providing finance-first operating leadership, honest audits, and systems built for lean teams.
Today, I lead growth for brands spending $1M+/quarter on advertising, while simultaneously building tools and frameworks so founders can build their own marketing engine without burning budget or hiring the wrong people.
Direct Email: [email protected]