Data Governance & Privacy

Privacy Policy

Last Updated: August 2026 · Effective Date: August 22, 2026

This Privacy Policy explains how Sourav Ghosh (sole proprietorship, operating at scale.souravghosh.com, souravghosh.com, and associated applications) collects, uses, protects, and governs data. This document also explicitly details data handling for internal development applications, including the Sourav Ghosh AI Access Meta Developer application (App ID: 902326499237312).

1. Data Controller

Name: Sourav Ghosh (Sole Proprietor)
Email: [email protected]
Website: https://scale.souravghosh.com
Operating Jurisdiction: West Bengal, India

2. Scope & Applicable Services

This policy applies to:

Visitors of https://scale.souravghosh.com and its subpages.
Clients and prospective brand founders who schedule calls or submit information via our website forms.
Internal automation tools, APIs, and connected integrations managed by Sourav Ghosh to administer marketing, advertising, and operational workflows.

3. Information We Collect

A. Website & Analytical Data

When you visit the site, we automatically collect basic analytics data, including IP address, browser type, device information, operating system, pages visited, time spent, and referral sources via standard web analytics and advertising pixels (Google Tag Manager, Google Analytics 4, Meta Pixel ID 746676438784812, and X Pixel).

B. Voluntary Inquiries & Consultations

When you fill out a form or book a consultation call via NeetoCal or our embedded schedulers, we collect your name, email address, company/brand name, website URL, and any contextual business details you voluntarily submit.

C. Meta Platform & API Integration Data

Meta Platform Application Policy:

The Sourav Ghosh AI Access application (App ID: 902326499237312) is an internal management application designed solely for Sourav Ghosh to manage his authorized Meta advertising accounts, business portfolios, Facebook Pages, and Instagram accounts.

Data Accessed via Meta Graph API: Ad account campaign metadata, ad performance metrics (spend, impressions, clicks, conversions), page details, and Instagram account engagement stats.
Access Scope: Access is restricted strictly to accounts, pages, and portfolios owned or explicitly granted to Sourav Ghosh.
No Public Multi-Tenant Use: The application does not offer third-party SaaS login, does not harvest consumer personal information from Facebook or Instagram users, and is not distributed to the general public.
Zero Third-Party Sale or Sharing: Data retrieved through Meta APIs is never sold, leased, rented, or transferred to data brokers or unrelated third parties.

4. How We Use Information

We process collected data exclusively for the following purposes:

To operate, maintain, and improve our website and diagnostic tools.
To respond to inbound client inquiries, evaluate mutual fit, and deliver growth advisory services.
To analyze advertising campaign performance, verify conversion tracking, and optimize media efficiency.
To ensure security, prevent fraud, and comply with platform partner terms and applicable laws.

5. Data Storage, Security & Retention

We maintain strict administrative and technical safeguards to protect all data:

All web traffic to scale.souravghosh.com is encrypted in transit using standard Transport Layer Security (HTTPS/TLS).
API tokens, credentials, and configuration files are stored on isolated, encrypted local machines and are never exposed in public repositories.
We retain analytical and inquiry data only as long as necessary to fulfill the business purposes outlined in this policy, after which it is securely deleted or anonymized.

6. Third-Party Service Providers

We work with vetted third-party infrastructure and analytics providers to deliver our services:

Cloudflare: DNS, Edge hosting, and Content Delivery Network.
Google (Analytics & Tag Manager): Website traffic measurement and tag deployment.
Meta Platforms, Inc.: Advertising performance measurement, Pixel tracking, and Graph API campaign administration.
X Corp (Twitter): Conversion measurement pixel.
NeetoCal: Consultation scheduling.

7. User Rights & Data Deletion Instructions

Under applicable privacy regulations (including GDPR, CCPA, and Indian digital data protection standards), you have the right to request access to, correction of, or complete deletion of your personal data held by us.

How to Request Data Deletion

Send an email to [email protected] with the subject line Data Deletion Request.
Specify the email address or details associated with your inquiry or interaction.
We will process your request, purge all associated personal records from our systems within 30 days, and send a written confirmation.

Revoking Meta App Permissions

If you have interacted with any Meta integration connected to our app, you can revoke access at any time directly through your Facebook account:

Go to your Facebook profile Settings & Privacy → Settings.
Navigate to Apps and Websites.
Find Sourav Ghosh AI Access and click Remove.

8. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our legal obligations, platform APIs, or operational practices. Any updates will be posted directly to this URL with an updated "Last Updated" timestamp.

9. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact:

Sourav Ghosh
Email: [email protected]
Website: https://scale.souravghosh.com